Buffaloberry is a deciduous thorny, thicket-forming shrub growing up to 6 m tall. The shrub is a member of the olive family native to Western North America and is found on many Indian reservations, often where little else grows well. The bright red fruit has a tart flavor, and has historically been used as a source of nutrients for many Native Americans. The sugar and acidity of the fruit make it desirable as a fresh or dried product. In addition to its potential health benefits, lycopenoate may also be used as a natural food colorant. Recently the buffaloberry has drawn attention from several commercial wine producers.